Reducing Costs

We analyze your current campaign costs and determine if other solutions can reduce these costs while maintaining or improving performance.

We compile a sophisticated analysis displayed through an easy-to-read dashboard that allows your business to implement more efficient cost-cutting strategies. Regardless of the cost—affiliate traffic, in-house or external marketing campaigns, or countless others—our ultimate goal is to improve your margin without degrading performance.

Here is an example:

Wells Fargo pays an affiliate $35 per qualified lead who signs up via a Wells Fargo Mortgage form. Wells Fargo purchases $100K per month of traffic at $35 per lead for a grand total of 2,857 leads. However, they notice approvals are dropping despite these strong application rates.

Data Engagement steps in. We look at Wells Fargo’s reporting and recommend a fraud filtering strategy. This minimal cost tool ($5K per month) scrubs out approximately 350 fraudulent leads each month (a $12K value), which more than pays for the tool while increasing approvals.